The Canadian Urological Association continues to expand its outreach programs directed at Academic and community urologists, primary care physicians and a diverse cohort of medical specialists. Fundamental to these enhanced initiatives are our dedicated urologists, office staff and the critical role played by our industry partners. As is the case across many industries, expansion without a clear direction and goal, can result in suboptimal outcomes given a lack of focus. The CUA leadership meets regularly with industry partners and our membership, reviews direct membership feedback on an annual basis and has developed a long-term plan to assure an optimal balance of membership needs with industry input is achieved. Over the last decade, our organization has been witness to an exponential rise in continuing professional development programming and the promotion of urological research excellence. The CUA initiatives in clinical education, research, guideline development/dissemination, patient material development and the continued growth of our own journal, the CUAJ, have been made possible by the active participation and direct involvement of our industry partners in compliance with strict ethical guidelines.
The CUA Annual Meeting has traditionally been the center-piece of CPD offerings on the Canadian Urology calendar and in 2018 will be held in Halifax, Nova Scotia. East coast meetings are always a little less formal, a little more fun, and held within an environment of enhanced interactivity among delegates and industry. The accessibility of Halifax, its culinary options, down-home flavour, access to the waterfront, the large meeting venue and the excitement of a vibrant city, makes this one of the best locations for the CUA partnership with industry to thrive. We expect a very strong membership attendance in 2018.
The CUA annual meeting continues to be rated as the most valued aspect of CUA membership. The opportunity to socialize, share evolving patient management advances with experts and friends is repeatedly mentioned as a meeting highlight, by industry partners and urologists. In contrast to many other large international urology events, ours remains a meeting that balances excellent science, exciting social programming where industry and the membership interact and an exhibit hall where demonstrations of equipment and sharing of new findings is possible. In Halifax we have developed a program to allow for cross-pollination of ideas during the meeting breaks, lunches and will have the capacity for members to remain in the exhibit hall and still benefit from the science presentations.
We hope you will use this brochure to select the level of representation you wish to have at the Halifax meeting in 2018, as well as for potential ongoing partnership of our Association. The sponsorship opportunities herein have been carefully designed based on your feedback and consultation. We strive to provide all sponsors with maximum return on their investment, as we understand the current constraints that we all work under, and greatly value your investment in us. As per usual practice, we will optimize the exposure of our members in attendance to the exhibit hall in order to provide you with meaningful interaction with them. Given the usual limitations on space, it is best to select your booth placement early to obtain your preferred location. The Executive of the CUA looks forward to your continued support and hopes to see you in Halifax in June 2018!
Gerald B. Brock